There are certain symbols that come to represent particular industries or products. Ready to make a logo and start building brand recognition? A Brand Logo can be described as the face of a company and quite often, it is the first thing that a potential customer will notice about your business and its overall operations.. A logo is much more than just an image and it is a point of recognition for clients and an important … Our online logo creator helps small business owners, freelancers, start-ups, and entrepreneurs make a logo design that’s both high quality and professional, Logo Maker Logo Ideas Blog Products Affiliate Program, Site Map Customer Support Brand Guidelines Careers Contact Us TOS | Privacy | Cookie Policy @2020 Copyright Tailor Brands. And certainly the Midnight Pizza logo is a far cry from that grinning Italian chef we’re used to seeing. If you don’t have a logo (and one that stands out), then you are missing an opportunity to make your business stick in the minds of your audience. Aside from them, logos are the foundation of branding. Apparently, posting to Facebook every day, all day long is not as lucrative as one might think. Go to our logo maker and get designing! “Maybe I don’t even need a logo at all,” a little voice is whispering in the back of your mind. The logo that marks your package or adorns your storefront should be designed to draw interest and pique the curiosity of your potential customers, prompting them to at least look, and hopefully purchase your product. In other words, your logo is the forum to both convey your values and show consumers why you’re not like your competitors – you’re better. A good logo should dare to be different. Successful branding is about telling a story that will influence customers’ emotions – plain and simple. When you’re considering all of the factors that go into building a business, creating a logo might not seem like a top priority. If you’ve developed your brand message and successfully tied it to your logo, everything you do and create becomes associated with the logo and the brand. Is your financial advice particularly helpful for solopreneurs? Here are 5 really good reasons: Even if the brand names were not integrated into their design, I’m guessing at least 99.99% of people on the planet could recognize and name the brand each represents. By completing this form, you agree to our Terms of Service and Privacy Policy. Before we look at 10 reasons why it’s vital to design a logo for your business, let’s get one thing straight: Your logo represents your brand but it’s not your brand. And, while it’s true that logo design is only a part of a company’s brand, it serves as the foundation for the entire. This first impression is your way to immediately. The logo for this line of skin care cosmetics perfectly communicates the product benefits—fresh, gentle, natural, healthy. Remember those old Westerns where cowboys branded cattle? Dare to be different with your logo, because your company logo tells consumers why your business is unique. As things stand, companies have about 2 seconds to convince potential customers that their products are worth any consideration. Your logo should do the same thing (minus the pain of a red hot branding iron). Do you offer women’s basketballs with an enhanced grip? When she isn’t running 5Ks or imagining (aka, deluding herself) that George Clooney is secretly in love with her, she’s exploring new ways to make a kajillion dollars as a freelance writer. If designed well, it can pique the interest of the public and invite them to learn more about the company; if not, you’ve just alienated a potential customer base and basically tanked your business. Now I’ve got to retrain my brain to look for something new. Think about it: When you’re out shopping for workout gear and suddenly spot track pants with the Nike swoosh, you’re instantly ready to buy. Save my name, email, and website in this browser for the next time I comment. So, there you go! Is your financial advice particularly helpful for solopreneurs? Now that you know what the purpose of a logo is, let’s touch on the importance of a logo in the business world. Think about it: When you’re out shopping for workout gear and suddenly spot track pants with the Nike swoosh, Why? Plus, I think we can all relate to the wolf howling for pizza late at night. A recognizable and familiar logo goes a long way toward building brand loyalty. Because a good logo is a visual, aesthetically pleasing element, it triggers positive recall about your brand that the name of your company alone might not. 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